Opcentres

In addition to our consultancy services, SCL Elections also provides a complete Strategic Communication solution to political parties worldwide. Most solutions would incorporate Facilities Installation, Training, Equipment Supply and Integration, Maintenance, Finance (if necessary), and Project Consultancy services. In other words: we provide everything that is necessary for a political party to end up with a turnkey Strategic Communication solution from which to manage its election or other political campaigns.

With the newly established facilities, the client can:

• Coordinate and manage all electoral polling, micro-targeting and Target Audience Analysis
• Date segmentation and research analysis
• Voter mapping
• Monitor all media, across all communication channels
• Create voter specific strategic communication campaigns
• Message management
• Manage voter hierarchy data capture and analysis
• Manage voter hierarchy communication disseminationBroadcast out production facilities (Radio and TV)
• Digital campaign management

Opcentre Modules come as modules that can be added into the core facility. It is similar to a hospital, which may or may not have an A&E department, and may or may not be civilian or field.

• Media Capture and Analysis
• Target Audience Archive Filtering
• Target Audience Issue Analysis
• Archive and Recall Systems
• Evaluation and MOE Unit
• Strategic Campaign Planning
• Risk Analysis Unit
• Communication Planning Unit
• Message Development
• Channel Management
• Environment Development
• Concept Development
• Cultural Alignment Unit
• Command Interface

• Radio Production
• Radio Transmission
• TV Production
• TV Transmission
• Print Production
• Distribution and Logistics
• Forward Command/Tactical
• Administration/Management
• Secure Communications
• Recruitment and Training
• Scenario Planning Team
• Redundancy Unit
• Media Management Unit
• Word-Of-Mouth Unit

RoadShow Vehicles

SCL Elections first introduced a roadshow unit as part of its mobile campaign strategy in 1995. Using a customised articulated lorry that transformed into a stage, complete with 2x ten foot LED screens, a xxx watt sound system, full lighting rig and speaker support all run from its own generator, SCL’s candidate was able to drive across his country stopping at every village to rally his supporters. Since this time, SCL Elections has provided over two-dozen roadshow vehicles to its clients, ranging from small speaking platforms built on the back of 20ft and 40ft flatbed trucks to convoys of tour busses and show vehicles.

Survey Management Application

This smartphone-based application allows for questionnaires to be accurately completed in the field with information relayed to a central database in real time. Adaptations to the survey instrument can be made remotely if the need arises. Individual surveyor performance and location can be closely monitored to increase productivity while following sampling guidelines.

Mobile Organisation Application

SCL Election’s political resource management application is the only system of its kind in operation today that has been used extensively in elections with over 10,000,000 registered voters. This application enables complete planning and organisation of elections with accessibility to real time voter scenarios at the office (administrator) level. Customized to be accessed on any standard 3G mobile device, this application allows a party-head or campaign manager to direct their campaign team directly from their smartphone. Two-way communication allows campaign managers to be in constant contact with campaign workers, to disseminate messages efficiently and to respond quickly to developments from the field.