SCL Elections is a world leader in developing plans and programmes to win over groups and secure their vote in the most effective way possible. This is often a subtle and complex process - creating just another poster or television programme rarely works. 

SCL Elections has a wealth of experience not only in identifying key target groups, but also in nurturing them through the electoral process, so that they behave and vote in the interests of our clients. This is what SCL Elections refers to as the science of communication - the knowledge of how to measure and guide the behaviour of the electorate. 

The following list provides a snapshot of some of the many election campaign management services SCL Elections has to offer. These services can be implemented as stand-alone products or combined as a fully comprehensive package, according to our client's requirements. 

Paid Advertising

Targeted advertising is a powerful tool for effecting behavioural change. We have over 20 years experience in managing the themes, messages, design, and production of television, radio, print, outdoor and digital election advertising, as well as the choice of placement, scheduling, and frequency of multifaceted advertising campaigns, underpinned by the science of behavioural change. We can originate and/or commission high quality custom, weekly, daily or special programmes or printed material for insertion into existing or custom-created media channels, designed to engender measurable behavioural change in diverse audiences in favour of our clients. 

Direct Voter Contact

The combination of extensive Household Canvassing and Target Audience Analysis allows SCL Elections to deliver extremely focussed direct voter contact. Whether it be through the management of door-to-door campaigns, or through the dissemination of direct mail, targeted flyers or via telephone calls, text messages or emails, SCL Elections understands how to manage, often complex, multi level targeted messaging campaigns that seek to maximise voter compliance.  

Brand Advertising and Image Management 

Brand advertising can also be a powerful device for effecting behavioural change. We are well versed in political brand and visual appearance development, management and coordination. During an election, we assist our clients with the design and distribution of media forms from candidate or Party Logo to billboards, posters, and merchandising items, such as caps, T-shirts, bumper-stickers, to reinforce targeted behavioural messages. 

The success of a brand is dependent on the identification and development of the right client image. We offer our clients personal image services, which include managing all elements of a candidate’s or a political party’s appearance on television, radio, press conferences, and events, through support with presentation, appearance, script writing, autocue, broadcasting, etc.    

Press/Public Relations

Efficient and responsive Public Relations are crucial for a campaign to drive its message and to frame the political debate in a manner that is advantageous to the candidate. We provide a proactive press relations solution that combines professional media monitoring services; press message formulation including drafting of press releases, media events and opinion pieces; message dissemination across all media, nationally and internationally; instant reaction to emerging opportunities and real-time response to opponent attacks. 

Network & Digital Management

We live in an information age, where new forms of media, such as the cellular telephone and the Internet, act as important channels of communication and increasingly help shape electoral outcomes.  We offer our clients the ability to best manage all elements of the communication network, including landline, cellular and text (SMS) communications, and all forms of Internet communication, including websites, emails, social media, blogs, twitter, SEO. 

Event Management

Rallies and large regional events provide a crucial campaign platform for any political party. Whilst advertising and branding provides the background, live events can often create the intense focus necessary to change attitudes and behaviour. We have a wealth of experience organising and managing both large and small-scale high profile political events, meetings and political rallies. 

Roadshow Management

In some instances, roadshows can extend the reach of political messaging by taking the campaign deep into the community. A specialist road show team and truck, with full large video screens and powerful, high quality sound systems, can provide an ideal way in which to reach remote and disconnected communities. We have considerable experience in operating successful roadshow platforms. 

Get Out The Vote

Successful GOTV commences months ahead of polling, through the systematic identification and motivation of all registered voters. By creating extremely robust relationship hierarchies within each village, town, neighbourhood and district of each constituency, SCL Elections is able to use word of mouth and telephone call centres to mobilise party workers to bring allotted voters to polling booths - converting projected target voters to actual voters. This information hierarchy also allows SCL Elections to carefully monitor all micro level political activity of both Party supporters, to whom it can pass targeted messages and instructions from the candidate/Party, together with opposition members.